Weather Channel and Lufthansa Show What's Next With Foursquare

Brands take advantage of the geo-social app's open source tools

Of the slew of branded third-party apps that Foursquare revealed yesterday, The Weather Channel (TWC) and Lufthansa stood out.

TWC will offer weather forecast information to Foursquare users if they frequently check in to certain establishments, businesses or public areas around the country. For instance, if they check in to their workplace or a Starbucks regularly, said Mike Zarrilli, vp of product for TWC, based on Foursquare’s algorithms, they’ll see his company’s branded local weather info.

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