Want to Opt Out of Targeted Mobile Ads? There's an App for That
Meets forthcoming DAA mobile privacy standards
The mobile counterpart to the ad industry's ad choices self-regulatory program that allows consumers to opt-out of online-targeted ads is finally here. And yes, there's an app for it.
Called Ad Control, the app gives consumers a way to opt out of cross-app advertising. Developed by Evidon, the app is now available in the Apple App Store. An Android version will be available later this month.
When the Digital Advertising Alliance announces in two weeks its mobile privacy standards, Evidon's app will allow for compliance.
The DAA rolled out its ad choices program two years ago in response to growing concerns at the Federal Trade Commission and in the government that consumers needed to be given a choice to opt out of behaviorally targeted ads.
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