Volkswagen Tests Your Shark Week Endurance With Endless Scrolling Game

Just keep driving

Volkswagen wants to turn the countless hours that you’ll likely spend looking up marine-related facts online this week while watching Discovery Channel’s Shark Week into a game.

For the third year of its sponsorship of Discovery's annual summertime stunt, the automaker (along with agencies Deutsch L.A., MediaCom and Edelman) chose to push its new Golf TDI compact car, which claims to get 567 miles per tank of gas on the highway. To get that point across to viewers, a series of Web and tablet games have been set up on a microsite, one of which challenges players to continuously scroll using a mouse or trackpad for 567 miles—equivalent to nine hours of constant movement.

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