Instagram is providing a way to share photo collages with a companion app called Layout, which—even though it was just launched today—is already getting employed in interesting ways by brands like Victoria's Secret and Sephora as well as numerous consumers.
Within minutes of launching the app, an Instagram search for "#layout" resulted in post after post of photo collages from users testing out the new feature. Layout also lets people edit photos to create mirror effects and flip images.
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