Without Twitter, we may never have guessed a cameo by “Mr. Bean” was more popular than Queen Elizabeth herself during the Olympics’ opening ceremonies in London last weekend. But as social media data goes, we now know it’s true.
Starcom MediaVest Group—through its Echo technology—is sharing early results to how the Olympics are playing out on Twitter. Here are five surprises gleaned from the data:
1. London races past Beijing. There were more tweets in the Olympics’ first day than the entire 2008 Beijing Games.
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