As it continues to increase its involvement in the 2012 election, the social networking service Twitter has told Politico’s Ben Smith that it will begin this week to sell political advertising.
Five presidential campaigns have already signed up to use the new service, Adam Bain, Twitter’s head of global revenue, told Smith. The ads, which will carry a purple check mark, will appear as “promoted tweets,” which appear as a search result, similar to Google ads; “promoted trends” on the “trending topics” list; and “promoted accounts,” suggested to users who might be interested in the candidate based on their account history.
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