Twitter Debuts a World Series TV Campaign to Champion 'Moments'

Q3 earnings call reveals only 4 million new users

Facing the challenge of how much—and how fast—it can grow, Twitter on Tuesday said it's launching a TV ad campaign during the World Series, just hours after reporting lackluster third-quarter earnings.

Co-founder Jack Dorsey, speaking during his first earnings call since returning as permanent CEO, didn't go into details about the TV ad, but more than once during the call, he talked about how Twitter's Moments feature is a promising addition for both users and advertisers. 

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