Twitter Debuts Ad Targeting Based on Email Addresses and Cookies
Smacks of marketing potential, could draw privacy ire
Twitter advertisers can now employ their email lists and user cookie IDs in order to target a person who has visited their Web properties. It's a move that appears to be Twitter's e-commerce answer to its recently introduced branding-minded "Amplify TV" platform.
At any rate, while the cookies-based retargeting might be new to Twitter, the idea certainly isn't ground-breaking among digital advertising players. On the other hand, targeting social ads based on email lists seems like a new frontier that could get privacy hawks chirping.
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