Tweens Drawn to Web Gaming
More than half of tween girls play online games, per study
Marketing to 8-12-year-old girls can be tricky. No brand wants to seem like the creepy guy handing out candy near an elementary school, not to mention all the privacy concerns involved. But Netherlands-based online gaming company Spil Games is hoping to change that. The company, whose games cater to tween girls, is in the middle of a big push to attract U.S. advertisers to its platform and yesterday published a study to shed light on why brands might be interested.
More than half of American tween girls play online games, and those girls more than doubling the amount of time they play those games per month, according to Spil.
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