Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to millennials.
The chatbot is powered by Facebook Messenger and uses a series of interactive quizzes, GIFs and prizes to keep users playing with branded content. According to Rob Peichel, vp/group creative director at Trolli's agency Periscope, the idea is to gamify the conversations that teens are already having with their friends on messenger apps.
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