It's only late April, but it's already looking like it may be the summer of livestreamed concerts. Just one week after T-Mobile sponsored YouTube's livestream of Coachella, Toyota is testing out a similar feature on Yahoo and Tumblr this weekend at the country music festival Stagecoach—Coachella's sister event that's expected to draw 75,000 attendees.
It's the first time that a brand has sponsored a livestreamed concert on Yahoo-owned Tumblr specifically (although Toyota also ran ads during Tumblr's livestream last year that was part of the NFL-Yahoo deal).
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