The Top 10 Messaging Apps by User Base and Revenue

Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue strategies for many is still up for debate though.

Forrester’s new "Messaging Apps: Mobile Becomes the New Face of Social" report outlines the user base and revenue numbers from 10 apps: WhatsApp, Viber, Line, Skype, Nimbuzz, WeChat, KakaoTalk, Instagram, Tango and Facebook Messenger. Despite some of the high numbers that these apps are collecting individually, the majority of them aren’t tapping into their full revenue opportunities, per Forrester.

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