When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail. With two years of learning under its belt, Target now aims to make a bigger splash in the innovation lab space by hatching digital projects.
"I'd say [being close to startups] is a secondary purpose now that we've shifted much more towards a build mentality and we're investing more time in prototyping," said David Newman, director of the lab.
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