So, Why Exactly Is Zynga Hosting a NewFront?

Beleaguered company out to tout its potential clout in mobile video

You’ve had a rocky IPO. There’ve been major threats to your core business and lots of big executive departures. And you don’t actually have a video series.

Time for a NewFront, right? On a Friday night, no less.

That's exactly what Zynga is planning to do—close out the week of NewFront mania with an event this evening, during which it will try to make a bold claim: That, despite all its challenges and its treatment of advertising as a side project to date, it’s actually poised to make a killing in mobile Web video.

“As you start to see a shift in the mobile ad market from display to rich media to mobile, we’re in a great position,” said Adam Sussman, Zynga's svp of sales.

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