See How the Top Fast-Food Chains Are Performing on Facebook and If Fans Are Liking It

Subway proves engagement is what matters

From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut.

To better understand how effective social media really is for these brands, SocialFlow tracked Facebook chatter across seven fast-food restaurants—McDonald's, KFC, Subway, Burger King, Sonic, Taco Bell and Wendy's—from Oct. 1 to 29.

It's important to note that Taco Bell went dark on social media on Oct. 28 as part of a marketing stunt to promote a new mobile ordering app, so a small portion of the data (from Oct.

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