From posting pictures of perfectly styled burgers to responding to consumers' seemingly never-ending complaints, fast-food restaurants' use of social media runs the gamut.
To better understand how effective social media really is for these brands, SocialFlow tracked Facebook chatter across seven fast-food restaurants—McDonald's, KFC, Subway, Burger King, Sonic, Taco Bell and Wendy's—from Oct. 1 to 29.
It's important to note that Taco Bell went dark on social media on Oct. 28 as part of a marketing stunt to promote a new mobile ordering app, so a small portion of the data (from Oct.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in