Salesforce CMO Michael Lazerow Talks About Customer Companies
Insights from a digital vet
Specs
Age 39
New gig CMO, Salesforce Marketing Cloud
Old gig Founder, CEO, Buddy Media
How has your role evolved after Salesforce acquired Buddy Media?
What’s changed for me personally is I’ve gone from a very focused view of the world, which is social media, to a much broader customer view. The viewpoint that we have is that every company needs to connect with its customers in a whole new way, and some of the best marketing starts with selling and customer service.
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