Per Salesforce ExactTarget Marketing Cloud's data, JCPenney was the second-most mentioned brand on social media platforms during last night's Super Bowl, trailing only Budweiser. The King of Beers garnered 192,527 mentions across Twitter, Facebook, etc., while JCP drew 120,334 mentions.
What's particularly compelling about the findings is that Bud paid some $8 million for its 60-second spot, which was produced by agency Anomaly and proved to be wildy popular. It's closing in on 40 million YouTube views.
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