Pinterest Readies for Its Big Ad Business Rollout

Brands excited to promote on a platform tailor-made for advertising

Pinterest is the name on the lips of digital advertising execs, brands and just about everyone else in the marketing industry today, as the popular social networking site prepares to launch its much talked-about ad business.

The rollout is planned for the second quarter, according to The Wall Street Journal, which notes that there is “pent-up demand” among brands seeking a comfortable seat on the Pinterest bandwagon. Marketers see a huge opportunity in partnering with the scrapbooking site to seamlessly weave promotional content into its platform, which seems tailor-made for such advertising with image-focused posts in categories like apparel, home goods, food and travel destinations.

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