Pinterest is the name on the lips of digital advertising execs, brands and just about everyone else in the marketing industry today, as the popular social networking site prepares to launch its much talked-about ad business.
The rollout is planned for the second quarter, according to The Wall Street Journal, which notes that there is “pent-up demand” among brands seeking a comfortable seat on the Pinterest bandwagon. Marketers see a huge opportunity in partnering with the scrapbooking site to seamlessly weave promotional content into its platform, which seems tailor-made for such advertising with image-focused posts in categories like apparel, home goods, food and travel destinations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in