Pep Boys Gives iCrossing All of Its Digital Work
Zimmerman loses account to search pioneer
Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New York-based firm has made that transformation.
Pep Boys told Adweek that it's given iCrossing all of its digital work after using the agency for search and display advertising during the last year. "They'll do our social, email—if it's digital, iCrossing is our lead on it," said Ron Stoupa, CMO for the Philadephia-based automotive repair services chain.
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