Software giant Oracle is boosting its bid to be a major player in the digital advertising world by acquiring BlueKai, a data and technology services company.
Industry reports are estimating the purchase from $350 million to $400 million. All told, Redwood City, Calif.-based Oracle has spent at least $3 billion while building out its portfolio with a string of vendor buys in the last two years.
In December 2013, it purchased digital marketing services company Responsys for $1.5
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