Nielsen Announces 14 Clients for 'Online Campaign Ratings'
Video ad platforms and digital marketing service providers sign on
Nielsen’s been touting its Online Campaign Ratings (OCR) this last year as a break-through service for brands that want to more effectively measure digital campaigns. Specifically, it’s designed to address the challenges publishers and platforms face in getting consumer-packaged goods, automotive and other brands that transact business offline to spend more online.
AOL bought into the idea, partnering with Nielsen in April to offer advertisers OCR's metrics. Now Nielsen has signed another 14 clients, including video advertising platforms like Innovid and LiveRail and digital marketing services firms such as AudienceScience and DataXu.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in