NFL Held Invite-Only Show Right Before SXSW Began
Panels included Twitter, Instagram, Blue State Digital and other notables
Tech players and marketers are now consuming their final drinks for South by Southwest Interactive, a five-day conference wrapping this evening. For the National Football League's digital marketers still in attendance, it's been a much-longer stay in Austin, Texas, as 160 staffers for pro football's 32 teams actually convened on March 5 to take in an invite-only mini-show before the big one began.
The NFL Digital Media Summit @ SXSW quietly kicked off before the festival erupted with some 28,000 attendees, Adweek has learned.
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