New York Times Introduces Prototype Site Redesign
Clean, stark design mirrors recent Web design trends
This morning, The New York Times announced it will begin rolling out a prototype version of its newly designed website for employees inside the company firewall with plans to expand access to outsiders in the near future.
According to the company, "a randomly selected group of users outside the Company, who will have the option to utilize it and provide feedback, or opt out if they choose."
In the Times' released statement, the company appears to put an emphasis on advertising, mentioning the new site's "high impact" opportunities for advertisers four times in the short release; however, screenshots on the Times' preview page doesn't appear to showcase anything outside of the standard banner ad.
As for the new features, the site looks to have a cleaner, stripped-down feel, similar to certain sections of the Times' interactive "Snow Fall" feature that attracted a fair amount of attention last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in