Here's the latest example of Twitter being everywhere in the media: The microblogging platform has teamed up with Disney and National CineMedia, which is in 1,600 theaters, to show tweets about the upcoming Rogue One: A Star Wars Story.
Through Jan. 5, theatergoers can experience the marriage of social media and Hollywood in the lobbies of 57 movie houses across the country. The campaign includes a Twitter emoji and hashtags such as #RogueOne, #DeathStar, #StarWars and #StarWarsRogueOne that patrons will see on digital displays.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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