New Google Privacy Policy Expands Ad Targeting Options
YouTube activity, search history added to the mix
Google's change in its privacy policies, announced earlier this week, was widely covered for its implications for consumers. But it also will mean changes for advertisers.
Google’s privacy policy change will merge more than 60 of the company’s privacy policies into a single document. The consolidation, which takes effect March 1, means Google can connect signed-in users’ activity across Google products. Privacy advocates have criticized the change’s cumbersome opt-out process.
The policy change will for the first time allow companies to run ads across Google’s products based on consumers’ logged-in Web history, such as Google search queries or YouTube activity, the company told Adweek.
Only activity logged while consumers are signed into their Google accounts can be used for this cross-product targeting.
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