Macy’s, Gannett and BMW (BMWi Ventures is an investor) are all testing a new marketing tool from Mobile ROI called Mobile Marketing Cloud that hopes to sync up cross-channel marketing. The mobile platform acts as a hub that aggregates a brand’s social, digital and traditional channels to better understand how consumers interact with each type of marketing.
The idea is that the tool lets retailers and brands act on the data that consumers leave across each channel to trigger automated or contextual messages and predict the right type of message to send consumers at a specific time.
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