MLB 14 The Show Says Baseball Is Better With Shareable Web Content

Players make the case through video vignettes

Fans will agree to disagree, but baseball die-hards will never let go of their firm belief that America's favorite pastime is the best out there. Capitalizing on that fanaticism, Sony Computer Entertainment America and Mutt Industries called on baseball players—and Danny McBride (best known as Eastbound and Down's Kenny Powers)—to make the case for their sport.

"We wanted to take back baseball's swagger," Mike McCommon, creative director at Mutt Industries, said.

Sony says the Baseball Is Better campaign, which was an advertisement for MLB 14 The Show, is resonating extremely well.

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