Messaging App Tango Raises $280 Million

Chinese e-commerce giant Alibaba helps

Tango is the latest messaging app to attract big dollars, with Alibaba Group leading a fundraising round of $280 million. The Mountain View, Calif-company is among the growing mobile messaging apps with a strong emphasis on gaming and a user feed that shows native advertising.

The app has 70 million active users. It also has a deal with Twitter’s MoPub mobile exchange to sell advertising such as app-install messages.

It competes with the likes of WhatsApp, WeChat, Line and Kik.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in