Just as marketers expect for Instagram to open its advertising platform to the masses soon, a new McDonald’s promo underscores the challenges that marketers may have in nailing ads on the social-mobile app.
McDonald’s recently ran a number of sponsored ads on Instagram to promote the Bacon Clubhouse burger that was launched earlier this year to appeal to millennials and make up for slipping sales. Like a bunch of other millennial-focused marketers, McDonald’s likely picked Instagram to grab the attention of smartphone-toting youngsters.
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