Lysol Buys Ad Around Google Searches for 'Ebola'

Exploiting public fear?

Lysol capitalized on the recent Ebola scare by purchasing a sponsored placement on Google searches for "Ebola," Motherboard reported. 

The publication noted Tuesday that Lysol's paid ad appeared at the top of the search page with this copy: "What Is Ebola – Lysol.com. Learn the Facts About Ebola Virus From Lysol. Find More Info Now." Non-commercial websites, including the U.S. Centers for Disease Control and Prevention (CDC) and the World Health Organization, still topped the organic search results.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in