Are consumers ready for Star Trek-like experiences that turn in-store shopping into 3D virtual models? Lowe’s thinks so and is rolling out installations into two Canadian stores that use augmented reality to create virtual replicas of their home improvement projects.
The home improvement retailer will launch 20-by-20 foot booths in Toronto stores later this year that will pull in Lowe’s inventory mapped with 3D technology and show shoppers what their dream room looks like. The prototype—dubbed Holoroom project—is the first product to come out of Lowe’s Innovation Lab, a unit that works with start-ups, universities and companies to build new digital experiences on behalf of Lowe’s.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in