Instagram announced two updates today designed to allow users to more easily find content that interests them, and it's not hard to imagine advertising getting tucked into the features.
The mobile app now has an Explore channel, which lets viewers check out Trending Tags—or popular hashtags—in a dedicated section that looks like a more visual version of Twitter's Trending Topics column. It's definitely built to encourage more conversation around buzzy happenings on Instagram.
While there's no word on whether Instagram has specific monetization plans for Explore, the development would seem to open the door for a new kind of contextual advertising on the social platform.
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