Instagram Marketing Is Quickly Catching Up to Facebook

Data show the gap is closing

How close is Instagram to Facebook when it comes to brand activity? Probably closer than you think.

Social media shop Shareablee pulled the following numbers, which illustrate that marketers—while most of them cannot run ads yet on Instagram—are highly active on the social-mobile phone app.

The intriguing stats below are for United States brand pages during the second quarter. Keep in mind that Facebook went live in 2004, and Instagram hasn't been around for four years yet.

  • Facebook garnered 2.5
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