Instagram appears to be bringing analytics to business profiles, but that may not be the only new advertiser-targeted feature it's cooking up.
Elliott Murray, head of innovation at Social Chain, decompiled the code for the latest version of the Instagram application, and he discovered four potential game-changing features that have not yet been activated.
Murray detailed the hidden features in a Medium post, noting that all four of them are Boolean variables and are set to either true or false, depending on the user:
- can_boost_post: Instagram, much in the same way Facebook currently does, may soon allow users (and more likely businesses) to pay to boost their posts' reach across their network.
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