According to a TechCrunch report Wednesday, AOL is in talks to acquire Millennial Media for $300 million to $350 million, which would give the company's mobile business a boost. Millennial Media runs ads on publishers' mobile apps and sites, which in theory, AOL could use to place ads for brands.
AOL declined to comment for this story, and Millennial did not respond to inquiries.
The possible deal is intriguing given that Millennial is one of the few remaining big independent mobile ad networks after a string of players have been swallowed up in recent years.
Below is a timeline laying out noteworthy mobile acquisitions, including a recent near-miss.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in