During the United Nations' 70th General Assembly last week, the U.N. attempted to bridge the gap between world leaders and Syrian refugees with a mix of virtual reality, documentary-style videos and good, old-fashioned conversation. It's an example of modern storytelling on one of the world's biggest stages that tech-minded marketers could learn from.
Past security checks and inside the United Nations' New York headquarters, a pop-up digital portal transported thousands of U.N. delegates, staff and visitors to the Za'atari refugee camp near the Jordan-Syria border.
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