How the Maker of Call of Duty Plans to Become the 'ESPN of Esports'

Activision Blizzard expands livestreaming capabilities

The maker of games like Call of Duty and World of Warcraft says it will soon be the "NFL juggernaut of esports."

At its debut Digital Content Newfronts presentation today at PlayStation Theater in New York, Activision Blizzard Media Networks, the broadcasting arm of Activision Blizzard, unveiled plans to grow its monthly audience by expanding its livestreaming capabilities thanks to a new integration with Facebook Live and an algorithm that provides real-time data.

In June, at a two-day Call of Duty tournament in California, the company will try to tap into Facebook's 1.6

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