How Instagram Direct Delivers Messaging

How the new service differs from rivals

Instagram revealed its direct photo messaging service today, and it’s entering a crowded field. The Facebook-affiliated company is trying to steal some of the excitement surrounding Snapchat. Twitter did the same this week with its own direct message service upgrades.

Instagram CEO Kevin Systrom addressed the new messaging rivalry while showing off Instagram Direct at an event in New York. Systrom said that Instagram is keeping photos at the core of communicating among friends, while Twitter’s texting roots are the focus of his rival.

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