Last week, Instagram finally turned on the spigot to its advertising business, allowing all marketers to target its app users with filter-enhanced photo and video promos. And if case study examples from brands like Capital One are any indication, better targeting and action-based promos may indeed help the photo-sharing app hit its expected $2 billion in ad sales by 2017.
Back in January, Capital One and agency T3 wanted a new way to implement the brand's famous "What's in your wallet?" campaign on Instagram.
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