Hey Retailers, Pinterest Just Got a Whole Lot More Shoppable

'Buy It' button unveiled

Instagrammers aren't the only social media users who are going to see new shopping options after Pinterest just showed off its Buyable Pins.

Brands like Macy's, Kate Spade, Cole Haan, Nordstrom and Ethan Allen will soon offer Pinterest posts with buy buttons, and users can search the site based on what products interest them and in what price range. The shoppable pins have been expected for some time, and they are in demand for retailers because of Pinterest's ability to capture consumer intent.

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