Here's Our Scorecard for the 2013 NewFronts

Bigger stars, sleeker venues, longer lines

The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was about the start of a movement, this year was about evolution and maturity," said Adam Shlachter, svp media, Digitas.

“The increased high quality programing, celebrity involvement and the flexibility of the medium has to be getting the attention of the TV buyers,” added Andrea Kerr Redniss, chief activation officer, Media Storm.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in