Facebook announced a group of noteworthy ad products earlier this week, including TRP buying, brand-awareness optimization, mobile polling and video carousel promos.
One of the first players to utilize the video-carousel tool is Southeast Toyota—a regional marketer based in Deerfield Beach, Fla., representing 176 independent dealers in Florida, Georgia, Alabama, North Carolina and South Carolina—demonstrating how Facebook now lets brands mix video and static images in the ad unit. (The image above shows how Southeast Toyota is using the Facebook ad unit, which lets viewers swipe from one image/video to another.)
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