There is a long-held principle in advertising that the time we spend in a channel should correlate closely with media spending. And in an age when our smartphones dominate our lives, becoming our primary access point to the Internet and the real world around us, the need for money to follow is massive.
But how do we make mobile advertising work? It's probably the biggest question in the industry now.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in