Here Are 5 Things Marketers Want When Periscope Integrates More Deeply With Twitter

A Snapchat alternative is one of them

At Twitter's #VideoNow show for agencies last month, Periscope co-founder Kayvon Beykpour said he plans to further intertwine his mobile app with Twitter "very soon." Right now, when people employ his livestreaming app, they can send a tweet that invites Twitter users to view the video feed on Periscope—but that's it.

"We are doing some extraordinary work to make the play back even more rich and to show up in even more places within the native Twitter experience," Beykpour said at that time.

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