For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet.
In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to groups of attendees at its small event in midtown Manhattan Tuesday night.
Patrick Vogt, HealthiNation's CEO, told Adweek that this year's slate of programs are "really about just getting started and changing your habits."
Vogt says his year-old company is like a video version of WebMD with clips geared toward improving health and wellness.
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