GoPro and the NHL Have Signed a Deal That Will Give Hockey Fans a Player’s POV

Footage will appear in promos, online and be woven into telecasts

Ever wonder what’s it like to be Patrick Kane of the Chicago Blackhawks streaking in on a breakaway? Or New York Rangers goalie Henrik Lundqvist blocking a 100 mph shot? The NHL has struck a content-sharing deal with GoPro cameras to offer TV viewers exactly that kind of player point of view this season.

The NHL will use GoPro’s POV footage in promo campaigns for the new season starting Oct. 8. The league’s two national TV partners—NBC Sports in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in