Motorola’s patent portfolio may have been the driving force behind the mega “Googorola” marriage, but the $12.5 billion deal won’t just help protect Google’s Android from legal threats. It could also make the platform more appealing to advertisers.
Since Google launched its open-source mobile operating system in November 2007, the company says more than 150 million Android devices have been activated around the world. By the end of this year, eMarketer says 28 percent of U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in