Google's Spider.io Acquisition Boosts Anti-Fraud Team
Looks to clean up video, display ad activity
Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning.
Google said the acquisition of London-based spider.io’s seven-member team would add transparency for advertisers.
“This vibrant ecosystem only flourishes if marketers can buy media online with the confidence that their ads are reaching real people, that results they see are based on actual interest,” Google’s vp of display advertising Neal Mohan wrote in today’s blog post.
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