Every second counts with often impatient mobile users, so Google wants to help publishers reduce the time it takes their articles to load when viewed on smartphones.
On Wednesday, Google launched a program called Accelerated Mobile Pages, or AMP, which speeds up load times by plugging a piece of Google code into publishers' websites. Google claims its tools cut down load time between 15 percent and 85 percent in initial tests.
Here's how it works: A reader discovers content via Google's mobile properties before clicking through to the publisher's site, where the quick loading occurs.
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