Google Brings 300,000-plus AdMob Apps to AdWords
Adds new mobile ad-targeting options
Facebook isn’t the only company with mobile ad news this week. Two years after closing its $750 million acquisition of mobile ad network AdMob, Google is connecting the company’s more than 1 million AdWords advertisers with the more than 350 million mobile devices in the AdMob network.
Now advertisers can run campaigns across AdMob’s 300,000-plus mobile apps through AdWords with the option to buy AdMob inventory separately or bundled with their desktop campaigns. AdMob dialed up more than one billion ad requests across 23 countries last month, according to Google, and the AdWords expansion is expected to drive up mobile inventory demand and mobile CPCs.
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